Course Summary

SEO (Search Engine Optimization)

SEO (Search Engine Optimization) is a digital marketing strategy that aims to improve a website's visibility and ranking in search engine results. It involves optimizing various elements of a website to make it more attractive to search engines and users alike. The main goal of SEO is to drive organic (non-paid) traffic to a website, increase its online presence, and ultimately, boost its business or engagement. Key components of SEO include keyword research, on-page optimization, off-page optimization, content marketing, and technical SEO. Regular monitoring, analysis, and adaptation to search engine algorithms are essential for successful SEO campaigns.

OUTLINE:

1. Introduction to SEO

2. Search Engine Basics

3. Keyword Research

4. On-Page & Off-Page SEO

5. Technical SEO

6. Content Marketing

7. Local SEO & Many More…